✺ ✦ ❋
Brand Strategist · Marketing Communications

Hi 👋
I'm Aakriti.

I shape brand narratives and build campaigns that resonate with audiences and drive meaningful engagement.

View My Work ↗ Let's Talk ↗
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01 About

Building brands from the inside out.

I work in brand strategy and marketing communications, shaping narratives for brands across lifestyle, fashion, real estate, HVAC, and FMCG.

I enjoy building brand voices, developing insight-led campaigns, and collaborating with creators and stakeholders to bring ideas to life end-to-end.

Outside work, you'll find me reading, planning my next trip, or chasing the perfect sky shot — while watching cooking videos I'll probably never try, and constantly looking to learn something new.

6+
Years Experience
15+
Brands Handled
"

From instinct to insight, from idea to impact.

Brand Strategy Content Strategy Influencer Marketing Social Media CXO Communications Campaign Management SEO & Media OOH
02 Career

Work Experience.

Jun 2025 — Present
Digital Marketing Manager
TO THE NEW Pvt Ltd.
Managing marketing operations for multiple brands while aligning SEO, media, and internal teams for cohesive execution.
Sep 2024 — Jun 2025
Senior Account Manager
Hakuhodo Inc.
Drove end-to-end brand and content strategy by leading influencer collaborations, developing platform-specific campaigns and social calendars, overseeing productions to deliver consistent engagement and impact.
Jul 2023 — Aug 2024
Assistant Manager
Adfactors PR
Led account management and end-to-end campaigns, driving CXO LinkedIn communications, content strategy, and go-to-market execution to boost visibility and engagement.
Jan 2021 — Jul 2023
Senior Marketing Executive
TO THE NEW
Led multi-brand social strategy revamp with aligned media and SEO execution, managing stakeholders single-handedly across a diverse brand portfolio.
Feb 2019 — Jul 2020
Marketing Executive
FCB Kinnect
Coordinated with clients and internal teams to execute campaigns, supported content development, and reported social performance metrics.
03 Trusted By

Brands I've Built With.

TikTok✦ WLS · Wills Lifestyle✦ Carrier✦ Scotch-Brite✦ Valvoline✦ Pacific Malls✦ Mother Dairy✦ RMZ Corp✦ Asahi India Glass✦ TikTok✦ WLS · Wills Lifestyle✦ Carrier✦ Scotch-Brite✦ Valvoline✦ Pacific Malls✦ Mother Dairy✦ RMZ Corp✦ Asahi India Glass✦
04 Select Work

Campaigns & Case Studies.

Just a glimpse, not the full playlist.

01
01 Anti-Misinformation Social
TikTok India

#MatKarForward

A cleverly crafted PSA directed by Anurag Basu — filmed remotely at celebrities' homes — featuring Virat Kohli, Ayushmann Khurrana, Kriti Sanon & Sara Ali Khan. The film opened with stars seemingly discussing a 'dangerous virus,' only to reveal they were talking about misinformation. Amplified through an in-app sticker and broadcast on DD & TV channels.

Objective · Combat COVID-19 misinformation

Read Campaign Story ↗
200M+
User Reach (India)
★
Earned Media & Press
MatKarForward celebrities
Watch the #MatKarForward film ▶ ↗
02
02 Brand Relaunch Fashion
WLS · Wills Lifestyle

Naturally WLS.

Completely repositioned ITC Wills Lifestyle as WLS — a 100% natural apparel brand for the modern, environmentally conscious Indian consumer. Built social presence from scratch: new handles, visual identity and tone of voice, all aligned to authenticity, craftsmanship and Indian heritage. The Tattva logo represents the five elements.

Objective · Relaunch as sustainable premium brand
0→1
Social Presence Built From Scratch
100%
Natural Products
Visual Identity Tone of Voice Tattva — Five Elements
WLS Instagram grid
03
03 Integrated Campaign HVAC
Carrier

#INeedMyCarrier

Worked the Carrier mandate from pitch to execution, contributing to winning a monthly retainer of ₹25 lakhs. Led integrated communications across digital and offline channels and produced four brand films focused on Performance, Aesthetics, Savings and Service.

Objective · Brand recall across digital & OOH
₹25L
Monthly Retainer
4
Brand Films
360°
Integrated Campaign
I Need Expert Performance
I Need Expert Savings
I Need Expert Living
I Need Expert Care
04
04 360° Marketing Real Estate
Pacific Malls

Pacific Malls — Integrated Comms.

Handled 360° digital and OOH communications for Pacific Mall Tagore Garden, and led the pitch to onboard The Mall of Faridabad. Built integrated campaigns leveraging content, social and outdoor media — promoting new store launches, driving recall and amplifying in-mall offers.

Objective · Increase visibility, footfall & brand recall
2
Mall Properties
360°
Digital + OOH
Pitch to Onboarding In-Mall Offers New Store Launches
Pacific Mall Delhi
Mall of Faridabad
05
05 Multi-Market Social FMCG
3M Scotch-Brite™

Five Markets. One Brand Voice.

Independently managed end-to-end social media operations across five Southeast Asian markets — Singapore, Malaysia, Thailand, the Philippines and Indonesia — covering localised content planning, influencer partnerships and market-specific paid media strategy for each country.

Localised execution across APAC
Quarter 1, 2026
26.2M
↑ 64%
Total Reach · 90.8% of 28.8M target
4.23M
↑ 4.3k%
Engagement · 305% of 1.04M target
43%
↑ Above target
Engagement Rate · Target 42%+
16.85%
↑ 2.6k%
ER vs 2025 Q1 (was 0.62%)
Scotch-Brite APAC Instagram
06
06 CXO LinkedIn Thought Leadership
Mother Dairy

CXO LinkedIn — Manish Bandlish. MB Manish Bandlish in · Profile Former MD, Mother Dairy Fruit & Vegetable Pvt. Ltd. IIM Lucknow · 25+ years across FMCG, retail & dairy · Delhi, India View LinkedIn profile ↗

Pitched a CXO-level LinkedIn strategy to Mr. Manish Bandlish, successfully converting the account. Managed his profile end-to-end — developing content backed by in-depth research on the dairy industry to build thought leadership and drive meaningful engagement.

Objective · Executive thought leadership on LinkedIn
Account Pitched & Won End-to-End Profile Mgmt Industry Research-Led Content Executive Voice Development

View LinkedIn Profile ↗
LinkedIn post by Manish Bandlish on Manthan and Operation Flood — restored film at Cannes LinkedIn post by Manish Bandlish on summer market dynamics across India's dairy heartland
07
07 Social Media Mandate Real Estate
RMZ Corp

Building Culture & Voice.

Revamped and managed the social media mandate for RMZ — a leading real estate and infrastructure developer known for its premium commercial and alternative asset portfolio. Showcased the company's internal culture, leadership voice, and diverse asset offerings through a structured content strategy.

Objective · Brand perception & stakeholder engagement
Content Strategy Leadership Voice Internal Culture Sustainability Storytelling
RMZ Corporation Instagram
08
08 Brand Films Automotive
Valvoline

Switch to Synthetic.

Led the Switch to Synthetic campaign for Valvoline, overseeing end-to-end execution and ensuring consistent brand communication across touchpoints. Produced two brand films, coordinating closely with creative and production teams to deliver high-quality storytelling aligned with campaign objectives.

Objective · Drive product category awareness · Brand films
2
Brand Films Produced
360°
End-to-End Execution
Valvoline car film ▶
Car Film
 Valvoline bike film ▶
Bike Film

From the people
I've worked with.

Aakriti, thank you very much for all the designing help you have given us today. We at AIS really owe you.

Kiran · AIS (Asahi India Glass)

Above really looks good and copy is bang on. Gives a good impression.

Parth · Mother Dairy

Thank you for your hard work — much appreciated.

Vineet · Hakuhodo
06 Get In Touch

Let's build
something great.

aakriti.sahu13@gmail.com↗ LinkedIn Profile↗